What sneakers have the best resale value in 2026?

Travis Scott collaborations, limited Jordan 1s and 4s, and select SB Dunks consistently command the highest premiums. In 2026, the Travis Scott x Jordan Jumpman Jack and limited New Balance collabs are among the top performers. Check SneakyRadar's resell tracker for real-time market data.

Is sneaker reselling still profitable in 2026?

Yes, but margins are tighter than peak 2020-2021. High-value limited releases still yield 50-200% returns. The key is being selective — focus on collaborations, limited colorways, and shoes with confirmed low stock. Avoid general releases as they often drop below retail.

How much money can you make reselling sneakers?

It varies widely. Casual resellers buying one or two hyped pairs per month can make $200-500 in profit. Serious resellers with consistent raffle wins and retail connections can earn $2,000-5,000+ monthly. The biggest factor is your ability to buy at retail consistently.

What shoes should I buy to flip?

Focus on Travis Scott collaborations, limited Jordan 1 and 4 colorways, Nike SB Dunks with notable collaborators, and limited New Balance drops. Avoid sitting GR (general release) shoes. Research stock numbers before buying — lower stock means higher resale potential.

BEST SNEAKERS TO RESELL IN 2026

Updated February 2026 · By SneakyRadar

Sneaker resale guide

The sneaker resale market is evolving. After a brutal 2024 where oversaturation killed margins on general releases, 2026 is trending toward fewer, higher-quality drops — which means better opportunities for resellers who know where to look.

We analyzed StockX and GOAT sales data to find the sneakers with the highest resale premiums, fastest sell-through rates, and most consistent demand. Here are our top picks.

Reseller's rule: The best flips aren't always the most hyped shoes. Consistent 30-50% margins on mid-tier releases often beat the lottery odds on limited drops. Use SneakyRadar to track prices in real time.

TIER 1: HIGH MARGIN PICKS

Jordan 4 Bred Reimagined

Air Jordan Retro Collaborations Avg Margin: +120-300% Risk: High (hard to hit) Volume: Moderate Travis Scott, Off-White archive, A Ma Manière, and Union LA collabs remain the gold standard. The Virgil Abloh x AJ1 "Alaska" is projected to be the biggest flip of 2026. The challenge is winning a pair at retail — enter every raffle you can. Jordan 11 Retro Jordan 11 Holiday Releases Avg Margin: +40-80% Risk: Low-Medium Volume: High The annual Jordan 11 holiday release is one of the most reliable flips in the game. Higher retail price ($225) means fewer casual buyers, and the 11 consistently commands premium resale. The Space Jam rumor for Holiday 2026 could push margins even higher. TIER 2: CONSISTENT EARNERS Nike SB Dunk Jordan 3 White Cement Nike SB Dunks and Jordan 3 Retros — consistent mid-tier flips Nike SB Dunks SB Dunks have quietly returned to profitability after the 2021-2022 Dunk oversaturation era. Nike has cut SB production significantly, and skate shop-exclusive releases regularly hit 50-100% above retail. Focus on shop exclusives and collabs over GR colorways. Jordan 3 & Jordan 4 Retros The Jordan 3 and 4 are the two most consistently profitable retro silhouettes. OG colorways (White Cement, Bred, Military Blue, Fire Red) reliably sell above retail. The key is buying at retail and sitting — most peak 3-6 months after release as supply dries up. TIER 3: SLEEPER PICKS ASICS Gel-Kayano 14 ASICS Collaborations Avg Margin: +30-80% Risk: Low Growth: +71% YoY on StockX ASICS is the fastest-growing brand on StockX for the second straight year. The Gel-Kayano 14 was their best seller in 2025, and collaborations with JJJJound, Kith, and others command strong premiums. Lower retail prices ($120-160) mean lower risk per pair. New Balance 990v6 New Balance Made in USA

Air Jordan Retro Collaborations

Avg Margin: +120-300%

Risk: High (hard to hit)

Volume: Moderate

Travis Scott, Off-White archive, A Ma Manière, and Union LA collabs remain the gold standard. The Virgil Abloh x AJ1 "Alaska" is projected to be the biggest flip of 2026. The challenge is winning a pair at retail — enter every raffle you can.

Jordan 11 Retro

Jordan 11 Holiday Releases Avg Margin: +40-80% Risk: Low-Medium Volume: High The annual Jordan 11 holiday release is one of the most reliable flips in the game. Higher retail price ($225) means fewer casual buyers, and the 11 consistently commands premium resale. The Space Jam rumor for Holiday 2026 could push margins even higher. TIER 2: CONSISTENT EARNERS Nike SB Dunk Jordan 3 White Cement Nike SB Dunks and Jordan 3 Retros — consistent mid-tier flips Nike SB Dunks SB Dunks have quietly returned to profitability after the 2021-2022 Dunk oversaturation era. Nike has cut SB production significantly, and skate shop-exclusive releases regularly hit 50-100% above retail. Focus on shop exclusives and collabs over GR colorways. Jordan 3 & Jordan 4 Retros The Jordan 3 and 4 are the two most consistently profitable retro silhouettes. OG colorways (White Cement, Bred, Military Blue, Fire Red) reliably sell above retail. The key is buying at retail and sitting — most peak 3-6 months after release as supply dries up. TIER 3: SLEEPER PICKS ASICS Gel-Kayano 14 ASICS Collaborations Avg Margin: +30-80% Risk: Low Growth: +71% YoY on StockX ASICS is the fastest-growing brand on StockX for the second straight year. The Gel-Kayano 14 was their best seller in 2025, and collaborations with JJJJound, Kith, and others command strong premiums. Lower retail prices ($120-160) mean lower risk per pair. New Balance 990v6 New Balance Made in USA

Jordan 11 Holiday Releases

Avg Margin: +40-80%

Risk: Low-Medium

Volume: High

The annual Jordan 11 holiday release is one of the most reliable flips in the game. Higher retail price ($225) means fewer casual buyers, and the 11 consistently commands premium resale. The Space Jam rumor for Holiday 2026 could push margins even higher.

TIER 2: CONSISTENT EARNERS

Nike SB Dunk

Jordan 3 White Cement

Nike SB Dunks and Jordan 3 Retros — consistent mid-tier flips

Nike SB Dunks

SB Dunks have quietly returned to profitability after the 2021-2022 Dunk oversaturation era. Nike has cut SB production significantly, and skate shop-exclusive releases regularly hit 50-100% above retail. Focus on shop exclusives and collabs over GR colorways.

Jordan 3 & Jordan 4 Retros

The Jordan 3 and 4 are the two most consistently profitable retro silhouettes. OG colorways (White Cement, Bred, Military Blue, Fire Red) reliably sell above retail. The key is buying at retail and sitting — most peak 3-6 months after release as supply dries up.

TIER 3: SLEEPER PICKS

ASICS Gel-Kayano 14

ASICS Collaborations

Avg Margin: +30-80%

Risk: Low

Growth: +71% YoY on StockX

ASICS is the fastest-growing brand on StockX for the second straight year. The Gel-Kayano 14 was their best seller in 2025, and collaborations with JJJJound, Kith, and others command strong premiums. Lower retail prices ($120-160) mean lower risk per pair.

New Balance 990v6

New Balance Made in USA

Avg Margin: +20-60%

Risk: Low

Volume: Steady

The 990 series (v4, v5, v6) and 993 have become wardrobe staples for a demographic that doesn't flinch at $185-200 retail. Limited colorways and collabs (Aimé Leon Dore, JJJJound, Teddy Santis) consistently flip for profit with minimal risk.

RESELLING TIPS FOR 2026

Time your sells. Most sneakers peak in resale value during the first 24-48 hours, then dip as supply floods the market. A second peak often comes 3-6 months later when supply dries up. Decide your strategy before you buy.

Track your costs. Remember to factor in platform fees (StockX ~12-13%, GOAT ~15%), shipping, and taxes. A shoe that "flips for $50 profit" might only net you $20 after fees.

Diversify. Don't put all your money into one drop. Spread across multiple releases to reduce risk. The best resellers have consistent small wins, not occasional home runs.

Track Resell Prices on SneakyRadar →