JORDAN 4 PRICE HISTORY 2020-2026

Updated Feb 2026 · Market data from StockX & GOAT
Jordan 4 Market Analysis

The Air Jordan 4 is one of the most valuable silhouettes in sneaker history. Certain colorways have doubled or tripled in value since release, while others have crashed below retail. Here's how Jordan 4 prices have moved over the past six years.

Track live prices: Search any Jordan 4 on SneakyRadar to see current prices across StockX, GOAT, eBay, and Amazon.

THE BIG WINNERS

Air Jordan 4 "Military Blue" (2024 Retro)

Retail: $215
Release Day: $280
Current: $310 - $420
Change: +44% since release

One of the most anticipated retros of 2024. Prices dipped slightly after initial hype but have climbed steadily. The OG colorway and quality materials make this a long-term hold.

Air Jordan 4 "Black Cat" (2020)

Retail: $190
Release Day: $240
Peak (2023): $450
Current: $280 - $410
Change: +47% from retail

The Black Cat 4 has been on a roller coaster. It peaked around $450 in 2023 during the all-black sneaker trend, then corrected. Still well above retail and a solid hold.

Air Jordan 4 "Bred Reimagined"

Retail: $210
Release Day: $320
Current: $290 - $430
Change: +38% from retail

The Bred colorway always holds value. The "Reimagined" version with cracked leather detailing added a premium feel. Prices have stabilized in a healthy range.

THE ONES THAT DROPPED

Air Jordan 4 "Red Thunder" (2021)

Retail: $200
Peak (2022): $340
Current: $180 - $230
Change: -10% from retail

High supply killed the resale value. Jordan Brand produced massive quantities, and the colorway wasn't as universally loved as Bred or Military Blue. Now sitting at or below retail.

Air Jordan 4 "Blank Canvas" (2022)

Retail: $200
Peak: $250
Current: $160 - $200
Change: -20% from retail

Women's exclusive that never gained traction on the resale market. High production numbers and lukewarm reception pushed prices well below retail. A cautionary tale about chasing every Jordan 4 release.

WHAT DRIVES JORDAN 4 PRICES

OG colorways win. Military Blue, Bred, White Cement, Fire Red — the original colorways consistently hold and gain value. New colorways are gambling.

Collaborations explode. The Off-White Jordan 4 "Sail" went from $200 retail to $800+ and has stayed there. Travis Scott x Jordan 4 projects follow the same pattern. Collabs almost always appreciate.

Supply matters most. Jordan Brand has been increasing production volumes since 2022. Higher supply = lower resale premiums. This is why newer GR (general release) Jordan 4s often sit at or below retail.

Condition and size affect everything. Deadstock (unworn) pairs in popular sizes (9-11) command the highest premiums. Size 14+ can sit 20-40% lower.

SHOULD YOU INVEST IN JORDAN 4s?

If you're buying to wear — always worth it. The Jordan 4 is one of the most versatile and comfortable retro Jordans.

If you're buying to flip — focus on OG colorways and collaborations. Skip new colorways unless they have extremely limited supply. The era of every Jordan 4 being an instant $100+ profit is over.

For the best entry point, wait 2-3 weeks after release when prices dip, then buy. Use SneakyRadar to compare prices across StockX, GOAT, eBay, and Amazon to find the lowest price.

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